180 Franklin Street
Brooklyn, NY 11222
BREAKFAST IS CLEARLY the best meal of the day. Also, breakfast rates very highly on The List of Life's Greatest Things. In fact, the only thing breakfast has working against it is the simple fact that one must wake up to enjoy it. This is problematic because, returning to our list of life's greatest things, sleeping also rates quite highly. How to solve this dilemma...
A few blocks west of the Greenpoint Avenue G station, Brooklyn Label has the solution. An immediate requirement for north Brooklynites, it ought also be tempting to many in midtown Manhattan. And it's little more than a big, bright room serving a big, awesome brunch.
The buzz has clearly already spread--lined up for tables or take-out were hipsters trekked up from Williamsburg, Greenpoint families with children (kept entertained by gifts of pastries from the staff), and casually dressed neighborhood-ers. This is likely why Brooklyn Label was up for Time Out New York's "Best Bruch" award. A high compliment indeed. Elissa, Kevin and I happily waited twenty minutes for a table with free cups coffee in hand.
Once seated, we were never rushed. Between the three of us, we ordered smoked salmon on a bagel (with all the good stuff--tomato, capers, red onion), an omelet, and the special advertised on a chalkboard outside--"green eggs, no ham"--with spinach and soft-whipped eggs on locally-made challah bread with cilantro pesto.
Everything was amazing, and the service too. When our hashbrowns arrived in meager portions, we were brought out fresh helpings. Hashbrowns, by the way, should be encouraged. They're perfect for trying out the bottles of homemade salsa and ketchup that guard each table.
MIKE EATS NEXT TIME: As soon as possible.